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MSN Reports Doctors Warn Consumers May Be Addicted to Caffeine Without Realizing It as Awareness of Caffeine Dependence Patterns Grows

Doctors Outline Signs That Consumers May Be Addicted to Caffeine Without Realizing It According to a May 26 MSN health feature distributed through May 27 coverage, doctors are warning consumers that signs of caffeine addiction — including morning headaches before the first cup, anxiety on caffeine-free days, sleep disruption that resolves with reduced consumption, and
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Food Safety Magazine Reports Sweden Recommends 70 Milligram Daily Caffeine Limit for Adolescents as European Energy Drink Regulation Tightens

Swedish Food Agency Issues Formal Daily Caffeine Limit for Adolescents According to a May 26 Food Safety Magazine report, the Swedish Food Agency has issued formal new guidance recommending that adolescents under the age of 16 limit their daily caffeine intake to no more than 70 milligrams, with children under 6 advised to avoid caffeine
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Coca-Cola Europacific Partners Relaunches Coca-Cola Zero Sugar Zero Caffeine as Caffeine-Free Functional Beverage Demand Accelerates

Coca-Cola Zero Sugar Zero Caffeine Relaunch Targets Adult Wellness Consumer According to a May 26 Coca-Cola Europacific Partners announcement, the company has relaunched Coca-Cola Zero Sugar Zero Caffeine across key European markets — a clear signal that the caffeine-free segment of the soft drink category is now sufficiently scaled to support multi-million-dollar product relaunch investment
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Daily Coffee News Forecasts 8 Percent Indonesia Coffee Production Drop as Specialty Coffee Outpaces Traditional Brews in U.S. Daily Consumption

Indonesia Coffee Production Forecast to Drop 8 Percent in 2026/27 Season According to a May 26 Daily Coffee News report, Indonesia’s coffee production is now forecast to decline approximately 8 percent in the 2026/27 marketing year, adding a new supply-side variable to the broader global coffee market that has been dominated by Brazil’s record harvest
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The Week Reports Hojicha Emerges as Matcha’s Toasty Cousin as Low-Caffeine Japanese Green Tea Gains Mainstream Wellness Attention

Hojicha Positioned as the Low-Caffeine Matcha Alternative for 2026 According to a May 22 The Week feature distributed through MSN, hojicha — a roasted Japanese green tea — has emerged as matcha’s “toasty cousin” in the 2026 wellness beverage conversation, offering many of matcha’s documented health benefits at a fraction of the caffeine content. According
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Health Magazine Examines Paraxanthine as the Buzzy Caffeine Alternative as Daily Coffee News Documents Mainstream Energy Drink Adoption

Health Magazine Examines Paraxanthine vs Caffeine in Energy Drinks According to a May 21 Health magazine analysis, paraxanthine — the primary metabolite the body produces when it breaks down caffeine — has become the buzzy energy ingredient now appearing in caffeine-free energy drinks and functional beverages. According to the report, paraxanthine accounts for more than
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Daily Coffee News Reports Royal Botanic Gardens Propose Climate-Resilient Libex Coffee Hybrid as Brazil Crop Forecasts Disrupt Coffee Prices

Royal Botanic Gardens Kew Propose Libex Coffee Hybrid for Climate Resilience According to a May 21 Daily Coffee News report and parallel Sprudge coverage, researchers from the Royal Botanic Gardens, Kew, have proposed the formal name Coffea × libex for hybrids of the liberica and excelsa coffee species, arguing that the cross could provide a
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India TV News Marks International Tea Day as Caffeine-Free Herbal Categories Capture Mainstream Wellness Attention

International Tea Day Brings Caffeine-Free Herbal Coverage Into Focus According to a May 21 India TV News health feature published in observance of International Tea Day, herbal tea consumption is being reframed as a daily wellness practice that operates alongside — rather than in opposition to — caffeinated beverage habits. According to the report, ginger
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Chicago Maroon Reports University Campuses Become Caffeine Marketing Battlegrounds as Coca-Cola Exclusivity Contracts Reshape College Beverage Access

University Campuses Emerge as a Distinct Caffeine Regulatory Environment According to a May 21 Chicago Maroon investigative report, university campuses are increasingly functioning as a distinct caffeine regulatory environment, with on-campus beverage availability shaped by exclusivity contracts that determine which brands students can purchase. According to the report, most universities in Illinois have signed contracts
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AOL Reports Caffeine Pouches Are Booming Among Gen Z as Experts Raise Concerns Over Dose Disclosure and Youth Access

Caffeine Pouches Move from Niche to Mainstream Through TikTok and Retail According to a May 21 AOL report distributed through USA TODAY, caffeine pouches have moved from a niche category into a mainstream Gen Z product, with dozens of brands now competing for shelf and social-media share. According to the report, the format’s rise has