Latest posts
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Palm Beach Post Questions Florida Functional Beverage Saturation as Guardian Profiles Caffeine Pill Switch
Palm Beach Post Reports Functional Beverages Now Saturate Florida Stores Caffeine consumer behavior coverage centered on Florida this week with a substantive Palm Beach Post investigation into the state’s saturated functional beverage market. According to The Palm Beach Post’s May 12 article on functional beverages, the category has now saturated Florida retail stores — but
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CSPI Releases Starbucks Refreshers Caffeine Breakdown as Pennsylvania Caffeine Bill Advances
CSPI Publishes Detailed Caffeine and Sugar Analysis of Starbucks Refreshers The most consumer-facing caffeine regulation development this week came from the Center for Science in the Public Interest, which published a detailed analysis of Starbucks Refreshers caffeine and sugar content. According to the Center for Science in the Public Interest’s May 12 article, the watchdog
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ZOE Adaptogen Analysis and Caffeine-Free Coffee Pods Mark New Phase for Caffeine Alternatives
ZOE Publishes Detailed Adaptogen Health Claims, Evidence, and Risks Analysis The caffeine alternatives category received its most substantive editorial scrutiny of the year this week with the publication of a detailed adaptogen analysis from health science publisher ZOE. According to ZOE’s May 12 article on adaptogens, the publication examined health claims, supporting evidence, and risks
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Hydration Plus Trends Gain Momentum as Synthetic vs Natural Caffeine Debate Intensifies
NutraIngredients Reports PharmaLinea Riding Surge in Functional Hydration Demand The caffeine industry’s adjacent functional-hydration category produced a notable strategic signal this week as ingredient supplier PharmaLinea announced it is riding a surge in demand for hydration-plus formulations. According to NutraIngredients.com’s May 12 coverage, hydration-plus trends are gaining momentum across the global caffeine industry and broader
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Times of India and AOL Push Caffeine Consumers to Reconsider Daily Caffeine Routines
Times of India Profiles Simple Daily Habits That May Reduce Caffeine Dependence Caffeine consumer behavior coverage took a notable wellness-focused turn this week with new editorial questioning whether daily caffeine routines are still necessary. According to the Times of India’s May 10 article on simple daily habits, focus and energy can often be improved without
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Caffeine Pouches and Functional Gum Debate Intensifies as Chicory Coffee Gains Mainstream Coverage
Grants Pass Tribune Highlights Debate Over Caffeine Pouches and Energy Supplements The caffeine alternatives conversation took a sharp regulatory turn this week with new reporting on the rapid rise of caffeine pouches and energy supplements as substitutes for traditional energy drinks. According to the Grants Pass Tribune’s May 11 article on caffeine pouches and energy
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Lavazza Targets US and China Growth as Vitafoods 2026 Spotlights Functional Coffee Fortification
Lavazza CEO Outlines US and China Growth Strategy Against Major Coffee Players The global caffeine industry recorded a significant strategic announcement this week as Italian coffee company Lavazza laid out its plans to compete more aggressively with larger global players. According to Moneyweb’s May 10 reporting on a Lavazza executive interview, the CEO is targeting
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Paraxanthine Emerges as Caffeine Alternative in 2026 Beverage Pipeline as Adaptogens Gain Ground
MindBodyGreen Reports Paraxanthine Now Appearing in Energy Drink and Coffee Pipelines The caffeine alternatives conversation took a sharp turn this week as a major wellness publication detailed the rapid emergence of paraxanthine — a metabolite the body produces when it breaks down caffeine — as an active stimulant in commercial beverages. According to MindBodyGreen’s May
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Coca-Cola HBC Energy Volumes Surge 27% as Royal Cup–Farmer Brothers Deal Reshapes Coffee Wholesale
Coca-Cola HBC Q1 Trading Update Highlights 27% Energy Drink Volume Growth The caffeine industry recorded one of its most dramatic earnings signals of 2026 this week as Coca-Cola HBC published Q1 trading data showing exceptional momentum in caffeinated beverages. According to The Wall Street Journal’s May 7 coverage, Coca-Cola HBC reported 11.6% organic sales growth
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Protein Coffee, Tea Surge, and Caffeinated Water Reshape America’s Caffeine Habits
Tea Sales Climb 70% as Caffeine Consumers Diversify Beyond Coffee Caffeine consumer behavior is undergoing one of the most significant shifts of the past decade, with tea staging a dramatic comeback inside the country’s most influential coffee chain. According to Starbucks’ April 2026 corporate announcement, tea sales have climbed more than 70% since 2021, prompting